1-Day AI Primer for Non-Technical Professionals

AI is here, and it’s the single most disruptive technological development of our century. It will change everything. Is your organization prepared for it?

Executives have to identify what opportunities AI can bring to their organization. Managers need to understand that soon they will have to work alongside machines. Architects, designers, and other creatives should be curious to explore the value AI can bring to their work. HR teams are already tasked with hiring AI engineers or with implementing training programs within their organizations… but the topic of Artificial Intelligence is still very confusing for most.

To prepare professionals for the 4th Industrial Revolution, we designed the 1-Day AI Primer, a course for non-technical professionals.

In one day, you will develop a solid conceptual understanding of Artificial Intelligence, the technology behind it, as well as how to implement it leveraging Human-Centered Design. We will also examine AI’s current risks and opportunities, and we will reflect on the importance of ethics.

Finally, you will put what you learn into practice by working in teams on a business case, where you are tasked to identify AI opportunities by applying best practices of Human-Centered Design.


  • Introduction to AI
  • How AI Works
  • Machine Learning, Deep Learning
  • Starting an AI Project
  • Business Applications
  • Human-Centered Design for AI
  • Business Case Exercise & Group Presentations

AI Primer
AI Primer
AI Primer

Program Benefits

  • Gain a solid foundation of AI, so that your organization can identify where and how to start an AI initiative.
  • Learn how to run an AI project and its different phases of implementation.
  • Understand the principles of applying Human-Centered Design in AI so that your teams can develop sustainable solutions
  • Breakdown real-world business cases with Human-Centered Design to create value for your company and customers.

Who Should Enroll

Our AI Primer Workshop is geared towards non-technical professionals working in a business environment and for creatives interested in understanding/applying AI in their work.

This AI Primer is perfect for

  • C-Suite
  • Directors
  • Vice Presidents
  • Managers
  • Creatives

Program Information

Program Details

The program includes:

  • Lunch and beverages.


Kinestry Studio

1325 Palmetto Street,
Los Angeles
CA 90013


  • CEO

    Eric is an innovation strategist. He spent over 12 years with Nestle, a Fortune 100 company, in numerous functions both in Switzerland and in the USA. His experience includes driving business and technology transformation initiatives, launching products, conducting large-scale LEAN initiatives and partnering with executive leadership teams on strategic projects to deliver organic growth. He introduced Design Thinking and developed innovative tools to help organizations visualize value and improve their performance.
  • Design Research

    Ronni Kimm is a Design and Innovation Strategy Advisor at Kinestry and the Co-founder of Collective Future. Her work has spanned 25 years of diverse partnerships with organizations, creatives, and technologists. Her expertise using human-centered design approaches has helped numerous organizations understand how to solve problems strategically to generate value for their organization. In addition, her most recent work focuses on future visioning and storytelling through human lenses to help clients imagine new possibilities for their future. She has led future visioning initiatives across industries with multiple clients including Autodesk, Ford, and Nike, among others.
  • CTO

    A research fellow at Stanford who studied with Andrew Ng, Andrew Zhang is one of the top experts in Artificial Intelligence, Machine Learning, Deep Neural Network as well as IoT and Blockchain. Prior to joining Kinestry, he worked in senior-level positions at Sharp Corporation on developing AI-powered systems connected to IoT devices for preventive maintenance and at HB, a leading behavioral AI FinTech company. Andrew also has a Ph.D. in Computer Science.

“I feel like I have a firm foundation of knowledge about AI. I wish we had more time for Human-Centered Design - I would sign up for a follow-up session!”
- Julie Pilat / The Idea Foundation
“I enjoyed the content that was shared. It was very informative and allowed me to understand where to focus my next steps in learning more about AI.”
- Jonathan Westfield / SVB Leerink
“Kinestry provided an accessible/approachable introduction to complex & relevant topics to understand AI within computer science and recognizing practical applications. It's level-setting on the current state of AI and future potential.”
- Hannah Cortez / Apolis
“Great group of people, an exciting subject that was well presented. Loved the design of the presentation.”
- Chris Rico / Level-Up creative
“Getting an overview of the different concepts and diving into some of the fallacies. I also enjoyed the group exercise, which allowed me to think of AI through the lens of a practical problem.”
- Paul Pichler / Food Centricity, LLC
“I left the workshop informed and inspired, with a clearer, sharper understanding of how AI can help us tackle our big challenges using specific tools and methodologies, and the vocabulary to be able to explain that to non-technical stakeholders.”
- Safir Bellali / VF Corporation

Upcoming Workshops

Out of an abundance of caution, and following the advice of public health officials, our team has decided to postpone upcoming in-person workshops and training in March and April. We will be following the lead and respect the hard work of health professionals to help contain and slow the spread of COVID-19.

Kinestry makes the safety and health of our clients and community our top priority, and while these cancellations are unfortunate, it’s necessary to ensure the safety and health of our community.

Our team will be organizing AI and Human-Centered Design webinars in the coming weeks and months. We appreciate your understanding as we support and work together during these trying times. Sign up to receive updates on upcoming online training and workshops.